Join leading brands with
Infinite Color Search.

Join leading brands with Infinite Color

Search.

Let your customers shop their favorite color, instantly.

Install Shopify app

Demo

It’s more than aesthetics — color converts.
See how our partners are thriving.

Trusted by leading brands across

Fashion, Home Decor, Photography, Materials, and Art.

As seen in

Stay in the loop

The problems
with text-based filters:

Color filters don’t work.

A single Blue filter includes Light Blue, Navy blue, Greenish-Blue and even periwinkle.

If each unique color got its own filter, tagging products would be impossible to manage.

Screenshot of the color filters used on Nike's website

Color data is impossible to get.

Typical color search relies on generic names like ‘Green’ and ‘Blue’. There are millions of colors, and businesses have zero insight into the exact colors shoppers want.

Poor merchandising loses billions.

U.S. retailers lose $125B in annual sales due to poor visual merchandising.

With limited screen space, it’s essential to show exactly what shoppers want. Immediately.

Graphic that demonstrates poor merchandising

How we’re solving it.

Color selection interface showing a circular color wheel with a green hue selected and a vertical brightness slider to the right with the slider handle set to a bright green value and an Add color button above

Visual search

Shoppers can select any color and refine their search with subtle adjustments.

Our sorting algorithm surfaces products that would otherwise be left on page 18.

Sort, then filter.

We sort every product from most to least similar.

Our similarity algorithm merchandises harmonious colors for useful comparative shopping.

Color search interface showing a circular color wheel with a yellow green hue selected on the left and a grid of green and lime color swatches arranged in rows on the right against a dark background

Fully automated color tagging.

Our AI system identifies each product, removes the background, and compresses millions of colors.

This removes all bias and saves our brands hundreds of hours.

No-code Shopify app

Our plug-and-play solution integrates seamlessly with any Shopify theme.

Screenshot image of the Infinite Color Search Shopify app within the Shopify App Store.

Install Shopify app

Looking for a custom integration?

For enterprise teams, we offer full-service integrations beyond Shopify. Connect our color intelligence directly to your existing search systems for a fully customized experience that scales with your business.

Book a call

Stay native to your site with flexible settings.

Link any button

Collection headers work best for visibility.

Learn more

Website navigation bar with menu items ‘New Releases,’ ‘Dresses,’ ‘Accessories,’ and a highlighted ‘Shop by Color’ option circled in red above a summer fashion banner image.

Customizable widget

Join the movement of using a widget for search.

Learn more

Eight circular search buttons displayed in two rows showing different styles of a search by color feature including rainbow gradient buttons labeled Search color solid color buttons magnifying glass icons and minimalist text based designs

Collection filtering

Add collections to the overlay for easy navigation.

Website navigation area showing a search field at the top and category links labeled Women Men and Accessories with a large blue cursor arrow pointing at the Accessories link

Use your font

Inherit your font style for a seamless look.

Three typographic variations of the text Search Color displayed vertically on a white background showing different font styles

Gallery layout

Switch to gallery layout for an immersive view.

Search interface showing a color based image search with a mint color selected on a color wheel at left and a grid of ocean and beach photographs in teal and aqua tones on the right with a results count displayed at the top

SEO optimized

We use a Shadow DOM and optimized loading to keep our app lightweight.

Yellow lightning bolt icon centered on a white background with a soft blue glow surrounding the bolt

Let’s try it out

Forbes 30 Under 30 2026 Hoppn Retail & Ecommerce Bridger Hart & Carson Hart

It’s a great day to meet the Hoppn Team.

Want to get started or learn more? Select a time, or

visit our FAQ page.

5-15 min Zoom

An experience beyond words.

Word-based color filters are generic and leave businesses guessing the exact color a shopper wants. We allow color to be both personal and measurable.

History of color filters showing how every website uses a list of words to filter products by color

Patented

unique combinations.

11.2 Quadrillion

11,258,998,882,595,456 to be precise

:-)

11.2 Quadrillion

11,258,998,882,595,456 to be precise

:-)

11.2

Quadrillion

Select two colors to refine your search.

Weighted 2-tone color selected on pinkish red and pink colors

Drive traffic to your site.

Winning brands make color a competitive advantage.

Learn more

Creatives on
Infinite Color Search

“I don't think you understand how this
has the power to help me propel further
in my career”
Habon Maxamud
Fashion stylist
“I don't think you understand how this
has the power to help me propel further
in my career”
Habon Maxamud
Fashion stylist
“This is such a game changer for finding
the perfect piece for a formal event with
a dress code"
Julia Stocki
Clare V Social Media Manager
“This is such a game changer for finding
the perfect piece for a formal event with
a dress code"
Julia Stocki
Clare V Social Media Manager
“It’s so sick how accurate this tool is. It shows you
every single item that would be in that exact hue
that you’re trying to look for.”
Kyron Warrick
Vlogger, Influencer, Stylist
“It’s so sick how accurate this tool is. It shows you
every single item that would be in that exact hue
that you’re trying to look for.”
Kyron Warrick
Vlogger, Influencer, Stylist
“I REALLY love that I have the ability to find any color I’m
looking for. I base a lot of my outfits on complementary colors
and this has made shopping significantly easier.”
Shareef Achekzai
Film producer
“I REALLY love that I have the ability to find any color I’m
looking for. I base a lot of my outfits on complementary colors
and this has made shopping significantly easier.”
Shareef Achekzai
Film producer
“Infinite Color Search is the most intuitive way to browse products by color on the market.
Like every merchant, I'm tired of assigning arbitrary color names to our products and
making customers click on little boxes to filter product results. Finally, there's a better way!"
Paul Drecksler
Founder, Shopifreaks newsletter
“Infinite Color Search is the most intuitive way to browse products by color on the market.
Like every merchant, I'm tired of assigning arbitrary color names to our products and
making customers click on little boxes to filter product results. Finally, there's a better way!"
Paul Drecksler
Founder, Shopifreaks newsletter
“I don't think you understand how this
has the power to help me propel further
in my career”
Habon Maxamud
Fashion stylist
“I don't think you understand how this
has the power to help me propel further
in my career”
Habon Maxamud
Fashion stylist
“This is such a game changer for finding the
perfect piece for a formal event with a dress
code”
Julia Stocki
Clare V Social Media Manager
“This is such a game changer for finding the
perfect piece for a formal event with a dress
code”
Julia Stocki
Clare V Social Media Manager
“It’s so sick how accurate this tool is. It shows
you every single item that would be in that
exact hue that you’re trying to look for.”
Kyron Warrick
Vlogger, Influencer, Stylist
“It’s so sick how accurate this tool is. It shows
you every single item that would be in that
exact hue that you’re trying to look for.”
Kyron Warrick
Vlogger, Influencer, Stylist
“I REALLY love that I have the ability to
find any color I’m looking for. I base a lot
of my outfits on complementary colors
and this has made shopping significantly easier.”
Shareef Achekzai
Film producer
“I REALLY love that I have the ability to
find any color I’m looking for. I base a lot
of my outfits on complementary colors
and this has made shopping significantly easier.”
Shareef Achekzai
Film producer
"Infinite Color Search is the most intuitive way to browse
products by color on the market. Like every merchant,
I'm tired of assigning arbitrary color names to our
products and making customers click on little boxes to
filter product results. Finally, there's a better way!"
Paul Drecksler
Founder, Shopifreaks newsletter
"Infinite Color Search is the most intuitive way to browse
products by color on the market. Like every merchant,
I'm tired of assigning arbitrary color names to our
products and making customers click on little boxes to
filter product results. Finally, there's a better way!"
Paul Drecksler
Founder, Shopifreaks newsletter