Sep 15, 2025
2 minute read
I found the perfect rug in 9.5 seconds without typing a single word.
Think about that for a moment. Shoppers often spend hours scrolling through endless product pages, hoping to stumble on the right match.
But with Infinite Color Search, the process flips. Instead of typing “green rug” and finding generic results, you pinpoint the exact color you want.
Color is hard to describe
By removing the need for words, we save shoppers a ridiculous amount of time. In real life, we don’t all describe color the same way, and search results often suffer because of it. When you use color to search for color, nothing is lost in translation.
Multi-color Search
Hoppn's patented Infinite Color Search experience takes this to the next level. I was able to find not just the exact green I wanted, but a rug with both green and white – a perfect match!
Help spread the word
If you run a Shopify store, try our app today and see how fast your customers can find the products they love.
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Q&A recap
How can I find the perfect rug quickly?
By using Infinite Color Search, which lets you search visually by color instead of relying on keywords. On Rug Engine, It surfaces rugs that match your exact color preferences in seconds.
Why is it hard to describe rug colors with words?
Because people use different words for the same color (like “mint,” “sage,” or “seafoam”). Keyword search doesn’t always understand those variations, but color-based search matches the actual color you want.
Can I search for more than one color at a time?
Yes. Infinite Color Search supports multi-color search, so you can find rugs that combine your chosen colors — for example, green and white together.
What makes color search better than traditional search?
Traditional keyword searches are vague and inconsistent. Color search skips the guesswork by matching products based on the actual visual input, giving faster and more accurate results.
Who should use Infinite Color Search?
Shoppers who want to save time finding the right product, and Shopify merchants who want to give customers a faster, more enjoyable way to discover items by color.
Why use Infinite Color Search?
For Shopify store owners, adding Infinite Color Search results in happier customers and faster conversions.
